Apple Is Pitching Labels Half of Pandora's Royalty Rate for Upcoming Internet Radio Service
Apple has pitched record labels a per-stream royalty of 0.06 cents per stream, or half of what pure-play webcasters like Pandora currently pay for performing sound recordings, for its upcoming Internet radio service, according to a record label source. Whether or not record labels will accept the offer is another matter.
Apple's impact in various consumer markets is no secret. It is their brand power that allows them to do business in whichever way they please. Will this be enough leverage to get record labels to bite? That is the question.
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