o I would most definitely say that it is worth it for bands to make it to sxsw. The reasoning for this is not because of payment. After a small survey and some in depth research, bands do not get paid very well for performing at a showcase. So then why on earth would it be worth it to even attend an event such as this? Well the answer is ... NETWORKING!
Thousands of people from all over travel each and every year to meet new and important from various industries. I mean you never know, SXSW could be the place where you meet a booking agent, talent scout, producer, band/tour manager, as well as many other artists. The possibilities are endless.
In an industry that I consider to be very D.I.T. (Do It Together), the more people you know, the better. That way you can scratch each others back and it is a win-win situation for all.
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